Berlin/Helmbrechts, Germany - RAUMEDIC was awarded Gold at the German Brand Awards ceremony in Berlin on Thursday, June 15, 2023. The prestigious award for brand management in the category Excellent Brands – Health & Pharmaceuticals recognizes the comprehensive overhaul of the RAUMEDIC brand and the associated successful brand management.
The repositioning of the RAUMEDIC brand is a significant milestone in the company's history. With the new corporate mission statement at its heart and a modern corporate design that includes a new logo, new colors and a new visual language, RAUMEDIC has impressively transformed its market presence. Receiving the German Brand Award in Gold is a confirmation of the successful brand management and the outstanding rebranding project.
"RAUMEDIC has been developing solutions for life for over 70 years. The relaunch, which was carried out on the basis of a customer survey, translates the three significantly mentioned wishes - the well-known RAUMEDIC quality; innovative, future-oriented ideas; uncomplicated cooperation - into a modern and appealing appearance. The result is now much clearer, more dynamic, louder and more self-confident, but without losing focus on the people. In the international medical technology sector, there are a number of brands whose corporate identities are similar simply because of their color schemes. RAUMEDIC has succeeded in clearly standing out from this with its new appearance, and convinces with its own identity with a high degree of recognizability," according to the award jury.
"We are so pleased about the award. We have succeeded in giving RAUMEDIC a modern and future-oriented identity without appearing gimmicky. My thanks go to the jury, but especially to our employees, who quickly internalized our new brand and thus really brought it to life,"
says Lisa Schwiersch, Head of Marketing Communication at RAUMEDIC AG.
An important aspect of the rebranding is the social benefit that RAUMEDIC emphasizes with the brand. The company attaches great importance to ensuring that employees can identify with the company's values and see added value in their work. The new mission statement, which was drawn up by the employees themselves, highlights the company's ambition to improve medical care worldwide and develop solutions for life.
The German Design Council and the German Brand Institute present the German Brand Award annually to recognize successful brands for their outstanding brand management. Their common goal is to strengthen the importance of the brand as a decisive success factor for companies in the national and international competitive environment. The award makes brand successes visible in a unique way. It is divided into two main categories: The "Excellent Brands" category honors the best product and corporate brands within an industry, while the "Excellence in Brand Strategy and Creation" category presents awards for the best achievements in the various specialist disciplines.
RAUMEDIC develops solutions for life. Together with its customers, the medical technology company breaks new ground to improve the diagnosis and therapy of diseases. In doing so, RAUMEDIC focuses on plastic-based solutions for medical and pharmaceutical applications as well as products for intensive care. RAUMEDIC has a global presence and employs more than 1,200 people. In its core markets of Europe and North America, the company manufactures in its own cleanroom production facilities.