The repositioning of the brand will replace the old branding after more than 15 years, during which the company has successfully grown. Thanks to modern structures, it has become faster, more customer-oriented and more innovative. This new Raumedic is now also visible in its public image.
New brand emphasizes ambitions
“Raumedic has undergone significant development in recent years. It was time to also modernize our company’s image. Raumedic is a strong and innovative partner for the medical technology and pharmaceutical industries. Our new appearance is confident, modern and emphasizes our ambitions. We are showing who we are inside and out, and how we want to work,” explains Stefan Seuferling, Chairman of the Executive Board and Chief Executive Officer of Raumedic AG.
The new Raumedic logo is more simple and dynamic. The three new colors form the core of the corporate design and symbolize the three company values: “reliably safe,” “leading the future” and “easy to work with”.
Employer brand with purpose
“The new corporate design is made to meet modern demands of digital media and forms of communication. It allows us to present Raumedic in a confident and modern way on all platforms. But for us, the meaningful aspect of the new brand is also very important. Today, employees want to be able to identify with the values of a company and see additional value in their own work. Our new brand concept embodies this well,” says Dominik Bauer, Head of Marketing Communication at Raumedic AG.
The concept was defined by the employees themselves. As a result, the overall company purpose is: “We develop solutions for life together with people who care.” With this, the employees have made it their mission to improve medical care worldwide with Raumedic products and services.
Raumedic will present the new brand world to the public for the first time today at the Pharmapack Europe trade fair in Paris. Starting now, all media and channels will be gradually converted to the new branding by the end of the year.
Meet the new Raumedic!
The Raumedic Group places people’s health at the center of its business activities. The company processes medical-grade thermoplastic polymers and silicones at its five production plants in Germany and the United States. Raumedic is a company with more 70 years for experience in extrusion, injection molding and assembly and about 1,000 employees worldwide. It turns customer ideas into real products.
Working as a partner of the international medical-technology and pharmaceutical industry, the polymer specialist develops and produces customer-specific components like tubing, catheters and molded parts as well as complex component groups and systems used to make diagnoses and provide therapy. Raumedic makes highly precise pressure-measuring systems with microchip technology for the specialized clinical fields neuromonitoring and traumatology.